Forrester Research and IBM Studies Show Macs Are Cheaper than PCs

It’s taken as gospel that Macs are more expensive than PCs. A quick look at the Dell Web site reveals laptops for as low as $300. Sure, we can say that the configurations aren’t comparable, that macOS is better than Windows, or that Apple’s hardware quality is superior. Still, our friendly local bean counters have trouble getting past those low upfront prices.

However, unless you’re Rancho Gordo, the goal isn’t to count beans, it’s to get work done, and that’s a different scenario. Let’s look at a few ways that Macs are not just worth the money but can also be cheaper than comparable systems. We’ll start with a Forrester Research study commissioned by Apple that compared the total economic impact of Macs and PCs in large companies with employee-choice programs. In such programs, every employee gets to choose between a Mac and a PC, providing a sizable group across which to compare numbers, but the conclusions apply to large and small organizations alike.

Forrester Mac vs. PC Study

Deeper Cost Analysis

Although the Forrester Research study found that the upfront acquisition cost of Macs was indeed $500 higher than comparable PCs, when additional factors were taken into account, Macs ended up costing about $50 less.

That’s in part because Macs have a higher residual value after 3 years, meaning that you can resell a 3-year-old Mac for more than a 3-year-old PC. Pay more up front, but get more back later on.

Macs also don’t need operating system licenses, and the Mac’s better security eliminates the need for additional licenses for security software.

Reduced IT Support Costs

It has long been thought that Macs required less support than PCs, but only in the past few years have there been organizations with enough Macs and PCs to compare. At IBM, one of the largest Apple-using companies with 290,000 Apple devices, a 2016 study found that the company was saving up to $543 per Mac compared to PCs over a 4-year lifespan. Forrester Research came up with an even higher number, showing that Macs cost $628 less over a 3-year lifespan.

What accounts for these reduced support costs? It takes less time to set up a new Mac, Macs are easier to manage, Macs users open fewer service tickets, and many fewer IT staff are needed. All that adds up to paying for fewer support resources. In another 2018 study, IBM found that it needed just 7 support engineers per 200,000 Macs, compared to 20 support engineers per 200,000 Windows machines.

Improved Employee Productivity and Engagement

Beyond reduced support costs, Mac users turn out to be more productive, more engaged, and more likely to stay with the company than PC users. Forrester Research found that over 3 years, Mac-using employees posted 48 hours more productivity (in part due to reduced downtime). That’s likely thousands of dollars more benefit to the company, per employee.

Even still, it can be hard to quantify that benefit, which is why Forrester Research compared users in sales positions. In its study, Forrester found that Mac-using employees showed a 5% increase in sales performance. That’s nothing compared to IBM, which found that its Mac-based salespeople closed deals worth 16% more than their Windows-using counterparts.

Finally, both Forrester Research and IBM discovered that Mac users were less likely to leave the company—20% less likely in Forrester’s study and 17% less likely in IBM’s research. That’s not just an indication of loyalty. There are significant costs to replacing employees who leave, so the higher the retention rate, the better it is for the bottom line.

Improved Overall Security

Few would argue with the belief that Macs are more secure than PCs. In Forrester’s research, the interviewed organizations said that the Mac has a fundamentally more secure architecture than Windows. In today’s world, criminals employ malware to steal information. Data breaches are costly, with a 2019 study by IBM Security and the Ponemon Institute pegging the average cost of a data breach at $3.9 million. The amounts vary by industry and the size of the breach, of course, but the average cost per data record was nearly $150.

Security breaches can have other costs as well. With a compromised account, attackers have often been able to pose as executives and get accounting departments to wire money to offshore accounts. Plus, when news of a data breach hits, it can result in the loss of customers. In the IBM Security study, healthcare companies suffered from a 7% customer turnover after a breach.

So yes, Macs do have higher upfront costs than PCs. But savvy managers know to look past such simplistic comparisons to the bigger picture, where equipping employees with Macs both saves far more than the difference in cost between a Mac and a PC and enables employees to produce more for the organization.

(Featured image by freestocks on Unsplash)

How to Ask for Tech Support So You Get Good Answers Quickly

Need help with something? On occasion, we all need tech support. Speaking as the people who are sometimes on the other end of those requests for help, we have some suggestions on how to get the support you need as quickly as possible.

For instance, think about what we have to do if we receive an email message along the lines of “I keep getting a note that my backups aren’t working.” All we can tell from that message is that something may be wrong with the user’s backups. But without knowing what app they’re using and what the specific error is, we can’t even begin to recommend a solution. We’ll have to go back and forth to figure out what we need to learn to address the problem. By the end of the (possibly lengthy) process, the user and we may be quite frustrated.

So here’s a simple set of steps you can use to get to the heart of a troubleshooting problem whenever you’re communicating with tech support.

  1. Describe your setup as it relates to the problem. Whenever possible, be specific about what apps you’re using and include screenshots or videos. In our example above, this might involve saying, “I back up with Time Machine to an external hard drive. It has been working fine, but now I’m getting this error.” (Obviously, if you’re talking on the phone, it might not be possible to share a screenshot, but you can read it to the support rep.)
  2. Next, explain how you’ve tried to resolve the problem so tech support doesn’t automatically tell you to repeat the same actions. (They may anyway, just to confirm that you did everything properly, but it’s still a help.) You might say, “I clicked OK and let Time Machine try again, but I got the error on the next backup too. Then I launched Disk Utility, selected my Time Machine drive, and clicked First Aid.”
  3. Finally, explain what happened (or failed to happen) when you took the actions in the previous step. For instance, “First Aid also reported an error.”
  4. At this point, you may need to repeat Step 2 and 3 for each thing you tried, but you’ve given the support person enough for them to start recommending other courses of action. (In this case, we’d have you erase the drive using Disk Utility and see if that eliminated the error. Even if it did, we’d recommend that you get a new backup drive since you don’t want to depend on a potentially flaky drive for important backup data.)

The steps are a little different if you’re trying and failing to figure out how to accomplish some task. Try this script:

  1. I want to _____. State what you’re trying to achieve, and as before, make sure to say what apps you’re using. For instance, “I’m using Preview to read a PDF, and I want to print it with four pages per sheet of paper to avoid wasting hundreds of pieces of paper.”
  2. I tried ____. As before, explain what you’ve already attempted, as in: “In Preview’s Print dialog, I tried choosing 4 from the Copies Per Page menu.”
  3. What happened was _____. Finally, explain what happened after what you tried, and why it was wrong. “That caused me to get four copies of the same page in the preview, rather than four different pages.”
  4. Again, you may need to repeat Steps 2 and 3 for everything you tried, but in this case, we have all we need to explain that you need to click the Preview menu in the middle of the Print dialog, choose Layout, and then choose 4 from the Pages Per Sheet menu.

One last thing. It’s always important to explain your overall goal, rather than just ask a specific question. In the example above, for instance, saying that your goal was to reduce paper usage was helpful because we could then suggest that you select the Two-Sided checkbox near the top to print on both sides of the paper, cutting your paper usage in half.

So next time you need to contact tech support, make sure to use these tips, and you’ll likely get better support and a faster resolution to your problem.


(Featured image by Christina Morillo from Pexels)