Email has been around for decades, but there are no hard-and-fast rules for how you should close a message with either the signoff or the signature block. If you’ve always wondered about the best ways to finish off a message or are uncomfortable with what you’ve been doing, here’s our advice on how to create an email signature.
Use the form of your name that you want the recipient to use. If your given name is Mohammed, but everyone calls you Mo, use that for signing most of your messages. Otherwise, they’ll have no idea you prefer the shorter version. (The reverse is true too; if you’re not sure how to address someone, look at their signoff for a hint.)
However, for formal correspondence with people or organizations who would usually refer to you as Ms. So-and-so, stick with Elizabeth instead of Betty.
Match the formality of your closing to that of your recipient. When writing business email to someone you don’t know, it’s best to stay formal at first with closings like “Sincerely” or “Yours truly.” Once you know the person a little better, you could move on to “Kind regards” or “Best wishes.”
With friends, family, and people you know well, try “Cheers,” “Talk soon” (if you mean it), or even a quick “Later.” Finally, it’s never inappropriate to use “Thanks!” if you truly are thanking them for something.
Create context-specific signature blocks. We all wear many different hats in today’s world. Your email signature should match the role you’re in for the particular email message. For instance:
Work email should probably include at least your title, department, and formal organization name. If you work for a large organization, you may have been provided with a template for your signature. If much of your communication takes place outside of email, include your phone number and postal address.
If you serve on a nonprofit board or have a side gig—like as an author or musician—messages you send in those contexts need their own focused signatures with appropriate links.
For email to friends and family, there’s no need for a signature at all.
Avoid clever sayings and inspirational quotes. Although it’s tempting to instill some personality into your signature with a quote, don’t do it. The quote might be entertaining the first time someone sees it, but after that, it’s just one more thing to ignore. Part of combatting email overload is to keep messages short and to the point, so you want your signature to have less text than the message itself.
No fancy formatting or pictures. Along the same lines of avoiding quotes, keep your signature simple. Stick to plain text and links, and don’t insert your company’s logo or a picture of your pony just because you can. Just imagine how awkward it would be if someone were to look at a long email thread and see your signature repeated ad infinitum, taking up more space than your actual messages.
Don’t assume anyone will read your signature. Keep in mind that some email apps automatically hide signatures so your recipients may not see it at all. There’s usually a way to view a hidden signature, but never assume that everyone will see it.
Consider automation tools for inserting signoffs and signatures. Many email programs, including Mail on the Mac, let you create multiple signatures and attach them to messages you send from specific email addresses. For even more flexibility, think about using a macro utility like Keyboard Maestro or a text expansion tool like TextExpander to insert custom signoff and signature combinations. Such options are commonplace on the Mac but much less so in iOS or iPadOS.
For unknown reasons, Apple redesigned the toolbar in the iOS 13 version of Mail. Such things happen, but this time, Apple made a big mistake and moved Mail’s Trash button to where its Reply button used to be. Lots of people who have become accustomed to tapping Reply are now finding themselves deleting messages inadvertently, since a tap in the same location in iOS 13 deletes the message. It’s hard to retrain muscle memory—the ability to reproduce a particular movement without conscious thought—but if you find yourself deleting messages accidentally, you’ll need to slow down and remember to tap the new location of the Reply button.
Few people get so little email that they want an iPhone notification for every message that rolls in. But many of us have just a couple of people—our personal VIPs—whose messages are important enough to warrant an alert. If that’s true for you, and you want to know right away when your boss or your spouse or your child sends you a message, set up VIP Alerts. In Mail in iOS, in your Mailboxes list, tap the i button next to the VIP mailbox. If necessary, use the Add VIP link to pick your VIPs from your contacts, and then tap VIP Alerts to jump to the screen of Settings > Notifications > Mail > VIP. Once there, you can choose a banner style, alert sound, and other notification-related settings.
If you have a friend whom you refer to only by his nickname, it can be annoying to feel like you should use his proper first name when adding him to Contacts. Worse, then he shows up in Messages with a name you don’t recognize as easily. Here’s how to convince iOS to use his nickname instead. Open his card in Contacts, tap Edit, scroll to the bottom, tap Add Field, and tap Nickname. That puts a Nickname field at the top, under his proper name, for you to fill in. To get iOS to use it, go to Settings > Contacts > Short Name and enable Prefer Nicknames. From then on, you can enter your friend’s nickname instead of his proper name in apps like Messages and Mail, and iOS will also display it instead of his name everywhere.
When you’re viewing a message in Mail on an iPhone or iPad, you get five buttons: Flag, Move, Archive or Delete, Reply/Forward/Print, and New Message. But what determines whether that third button is Archive or Delete? iOS hides that option in Settings > Passwords & Accounts > YourEmailAccount—the details then vary by account type before you see the Move Discarded Messages Into options.
iCloud as your primary address: Mail (under Advanced) > Advanced
iCloud as a secondary address: Account > Mail > Advanced
Gmail or other email providers: Account > Advanced
But what if you want to archive a message when you have Deleted Mailbox selected, or vice versa? Simply tap and hold on the Archive or Delete icon, and a popover appears, giving you both choices.
Some facts about ourselves are difficult or impossible to change, but your email address doesn’t have to be one of them. Switching to a custom email address might seem overwhelming, and it will take some time, but it’s not that hard or expensive (and we’re always happy to help if you get stuck).
Why Consider Switching to a Custom Address?
Why would you want to take on such a task? Independence. If you’re using the email address that came from your Internet service provider, you could end up in an awkward situation if you have to move and switch ISPs. Any address that ends in @comcast.net, @anything.rr.com, @verizon.net, @earthlink.net, or the like could be problematic. You also don’t want to rely entirely on a work email address—there’s no guarantee that your employer will forward email for you indefinitely if you take a different job.
Also, an email address says something about you, much as a postal address does—there’s a difference between an address on Central Park versus one in the Bronx. If you’re not happy with what your email address implies, you might want to switch.
What can an email address reveal? Those with a free Juno, Hotmail, or Yahoo account likely signed up years ago and don’t take email very seriously. People who use an @icloud.com, @me.com, or @mac.com address are clearly Apple users, and those with an address ending in @live.com, @msn.com, or @outlook.com are probably Windows users. .edu addresses identify students, teachers, and school employees—but if you’re not one anymore, your email looks like you’re wearing a varsity jacket in your 40s. The big kahuna of email is Gmail, which boasts about 1.5 billion users worldwide now—as a result, using a Gmail address is fairly generic.
The ultimate in independence comes when you register your own domain name, which usually costs less than $20 per year at sites like 1&1 Ionos, Domain.com, easyDNS, Directnic, and Register.com. Then your address can be anything you want at your new custom domain, and you never again have to worry about being tied to your ISP or associated with a free email host.
How to Change to a Custom Address
Step 1: Register a new domain name. The hard part here is thinking of a name that hasn’t already been taken. It’s best to stick with the traditional top-level domains like .com, .net, and .org—if you get into the new ones like .beer (yes, that’s available), your email is a bit more likely to be marked as spam. Most domain registrars will also host your email for you, and if you go this route, you can skip Step 2.
Step 2: If you’re already using Gmail or another independent email provider that isn’t tied to your ISP, log in to your account at your domain registrar and configure it to forward all email to your existing email address. In this case, you can skip Steps 3 and 4.
However, if you aren’t happy with your current email provider, you’ll need to set up an account with a new one. There are lots, but many people use a paid email provider like FastMail or easyMail that usually charges less than $50 per year and supports multiple mailboxes. When you set up the account, you’ll need to create one or more new email addresses at the provider and configure MX (mail exchange) records with your domain registrar—the service will provide instructions for this.
Step 3: If you’re changing email providers as part of this process, you’ll need to configure Mail—or whatever email client you’re using—to connect to your new email account with the login credentials you set up. That’s not hard, but being able to send email that comes from your custom address can require some effort with the free email providers. Gmail provides instructions, and others that support this feature will as well. Unfortunately, iCloud won’t let you send email using a custom address.
Step 4: If you’re moving to a new email provider, you’ll need to forward your mail from your old provider to your new custom address. Most email providers and ISPs have a screen somewhere in the account settings of their Web sites that lets you enter a forwarding address.
Step 5: Tell your family, friends, and colleagues about your new email address, and update mailing lists and accounts at sites like Amazon that send you email. The forwarding you set up in the previous step will ensure you don’t miss anything during the transition, but remember that if you cancel your old ISP account, that forwarding may end immediately, so it’s important to start the process well in advance.
The details will vary depending on your choice of domain registrar and email provider, so again, if you would like additional recommendations or assistance in setting all this up, just let us know.